Let’s talk Hyaluronic Acid. We know acid can be a scary word – especially when it comes to talking about skincare, but would it make things less scary if we told you that HA is naturally produced by our bodies? Its primary function in skincare is to retain moisture, around 50% of HA produced by the body is found in the skin, it binds to water to keep it feeling supple and hydrated.
So if our bodies create hyaluronic acid naturally, why would we include it in some of our products? Well unfortunately ageing and environmental aggressors cause our hyaluronic acid levels to drop slightly over time, so by popping it in your skin and body care routine you can keep your skin feeling plump, super soft and hydrated.
Unlike other acids that are designed to exfoliate, hyaluronic acid doesn’t strip the skin so is safe to use every day, it is simply there to hydrate! Fun fact: A Hyaluronic Acid molecule can hold up to 1000 times its weight in water!