Purify - Draws out impurities


Popping up in our face masks, cleansers and even toothpaste! So, what is it that makes charcoal such a wonder ingredient? You may think that using charcoal is a new trend, when in fact, it’s use dates back to the Ancient Egyptians and it was so highly coveted, it is said, that they named it ‘black magic’.

Key Benefits

Absorb excess oil
Draw out impurities

You may have seen it described as ‘activated charcoal’. This simply means that either steam or acid have been added to the carbon rich charcoal, enabling it to soak up more moisture which makes it ideal for absorbing excess oils and therefore reducing the chance of breakouts.

More notably, activated charcoal is known for its ability to draw out toxins and impurities (hence why it’s great in toothpaste too), so using it on the face allows the skin to have a detox, reducing pores leaving skin feeling cleaner and looking clearer. Give some of Sanctuary’s charcoal infused products a try yourself – including our 5 Minute Thermal Charcoal Detox Mask and our Warming Charcoal Detox Wash.


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